May 25, 2014
In 1994, the Coca-Cola company started a new advertising campaign for their Sprite brand. During this time the slogan was changed to ‘Obey Your Thirst.’ Before the decade was over, the commercials, both on television and radio, would end with someone dramatically saying “Image is nothing. Thirst is everything. Obey Your Thirst!”
Many people do obey their thirsts. They drink up what everyone around them calls ‘happiness’ while trying to find meaning and significance as defined by celebrities, politicians and pop-culture. The result, however, is an even greater thirst that seems as though it will never be satisfied.
Many are like the Samaritan woman of Sychar that came to the well of Jacob when Jesus was there. While at that moment, yes, she was there to bring home water; however she was thirsty for so much more. She was looking for something…she had some study of the Jewish faith, that she could not be a part of; she had many marriages and had now given up on that and just moved in with a man without marrying. She was thirsty – but not for water, she was thirsting for acceptance, love, meaning, happiness and God. Today people try to do the same thing, trying to quench their thirst with so many things of this world, but the offer has already been made that will be the satisfying of our soul’s thirst.
Jesus said “If any man thirst, let him come unto me, and drink. He that believeth on me, as the scripture hath said, out of his belly shall flow rivers of living water.”
If we truly seek after Jesus with our whole hearts, as the scriptures say; if we study the Word and do our part, God will show up and give us exactly what we need. If you wish to ‘obey your thirst,’ that is fine, because the Bible says “Blessed are they which do hunger and thirst after righteousness: for they SHALL be filled.” Let us hunger and thirst after the things of God and we will be filled!